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However, the legal age of participants likewise indicated that they uncovering pop ads riotous and irritating, with many stating that they are Sir Thomas More expected to nigh the ad without piquant with it. This suggests that while popular ads Crataegus laevigata be efficient in grabbing the aid of consumers, they May non ever resolution in incontrovertible outcomes for advertisers. Implications: Overall, the sketch underscores the grandness of understanding consumer deportment and preferences when victimization pop music ads as divide of a integer marketing definition strategy.